| JoyRx | 25 Oct 2009 |
| Public relations volunteer shares CCA's stories... by Lisa |
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My job is to tell stories. Everyday, working in public relations, I help tell stories about all kinds of people, places and organizations.
A couple of months ago, I started volunteering with CCA to help tell some of their stories. Stories about the families and kids they serve – just waiting to be shared.
One story I helped them share was about the Portland Lyric Project, a totally original idea from CCA that pairs kids battling life-threatening illnesses with local indie musicians to create original music.
We kicked things off with a live concert at the KINK Performance Lounge. And local TV station KGW was set to broadcast live from the concert during their 7 pm newscast – a chance to share CCA’s concert with the rest of the world.
After the reporter, camera and mics were all set up for the broadcast, I finally had a chance to sit back and see this particular story unfold. And listen.
We were all truly blown away by the stories told through the songs from the kids. The heartbreak, joy, courage and discoveries each has made during their own journey with disease. While facing a battle that no one ever expects to face, these kids were sharing their experiences so openly, and really, teaching us all.
My dad was recently diagnosed with ALS or Lou Gehrig’s disease. While we are still in the early stages, I know there is a hard road ahead. And I know the stories of strength I have found at CCA will be so meaningful to reflect on in the coming years.
CCA has so much to share with the world, and I look forward to continuing to tell that story, and the stories of the wonderful kids they work with every day.
Lisa Scholin, Principle, bluefly PR
